Alimama Tech

Oct 13, 2021 · Artificial Intelligence

Multi-Agent Cooperative Bidding Game Framework for Multi-Objective Optimization in Online Advertising

The paper presents MACG, a multi‑agent cooperative bidding game that integrates a global objective with individual advertiser goals, derives optimal bidding formulas, employs a strategy network and evolutionary search to tune parameters, and demonstrates over‑5% metric gains and stable 15‑day performance in Taobao’s online advertising platform.