AI Large-Model Wave and Transformation Guide
Oct 26, 2026 · Industry Insights
The LLM Bubble: Half in Demos, Half in Executive Expectations
The article analyzes why enterprise LLM deployments fail to yield measurable financial returns despite impressive demos, citing MIT research showing 95% of organizations see no ROI. It identifies three inflated expectations — demo-as-product, tool-as-organizational-change, and AI-as-requirement — and proposes "expectation engineering" practices: baseline metrics, can't-do lists, phased acceptance, and translating disappointment into problem lists.
AI AdoptionEnterprise AIExpectation Engineering
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