Alimama Tech

Sep 15, 2021 · Artificial Intelligence

Combining Knowledge Distillation, Exposure Forecasting, and Pacing to Guarantee Brand Exposure on Alibaba's Advertising Platform

Alibaba's advertising platform combines knowledge distillation to score traffic, exposure forecasting via GBDT, and PID-based pacing to guarantee contracted impression volumes while improving CTR/CVR, handling delayed exposure and traffic selection, achieving near‑perfect delivery in large promotions.