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Zhaori User Experience
Zhaori User Experience
Mar 10, 2023 · Fundamentals

Why Users Scan Pages in an “F” Shape and How to Design for It

This article explains common visual browsing patterns such as the F‑shape, Z‑shape, commitment, marking, and layer‑cake, showing how they affect user attention on web and mobile pages and offering practical design guidelines to improve readability and engagement.

F-patternWeb Designbrowsing patterns
0 likes · 9 min read
Why Users Scan Pages in an “F” Shape and How to Design for It
FangDuoduo UEDC
FangDuoduo UEDC
Nov 7, 2019 · Fundamentals

How the F‑Pattern Shapes UI Design: Insights from Eye‑Tracking

This article explains the F‑shaped reading pattern discovered through eye‑tracking studies, shows how it influences users' visual flow on web and app interfaces, and offers practical UI design tips—like emphasizing visual focal points and using motion—to guide attention effectively.

F-patternUI designeye tracking
0 likes · 5 min read
How the F‑Pattern Shapes UI Design: Insights from Eye‑Tracking