Meituan Technology Team

Aug 15, 2024 · Artificial Intelligence

Meituan's Exploration and Practice in Advertising Algorithm: Information Flow Ad Estimation

This article details Meituan Waimai's feed advertising system, covering business characteristics, the evolution of estimation models, and practical implementations such as decision‑path modeling, ultra‑long/wide user modeling, full‑reconstruction techniques, and the integration of large language models for CTR prediction.