JD.com Experience Design Center
Mar 31, 2023 · Fundamentals
Designing Effective In‑Store Fieldwork: A Practical Guide for Retail Researchers
This article explains how to apply classic fieldwork methods to retail store visits, outlining why they matter, how to choose target stores, and the detailed 5W1H research design needed for insightful in‑store observations.
fieldworkqualitative methodsresearch design
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