Mar 19, 2024 · Databases

How StarRocks Powers Data‑Driven Financial Marketing at Ping An Bank

This article explains how Ping An Bank transformed its retail finance model from product‑centric to customer‑centric using a five‑in‑one data‑driven approach, the KYC/KYP/KYATO methodology, and the StarRocks analytics platform to build the Smart Bank 3.0 architecture, CDP, and real‑time metric layers.

Customer 360Financial MarketingStarRocks

0 likes · 14 min read

How StarRocks Powers Data‑Driven Financial Marketing at Ping An Bank

DataFunSummit

May 11, 2023 · Artificial Intelligence

Applying Causal Inference to Financial User Operations: Scenarios, Challenges, and Practices

This article introduces the application of causal inference in financial user operations, outlining typical scenarios such as programmatic advertising and user outreach, discussing data and business challenges, and presenting practical implementations including propensity score matching, sample library construction, experiment design, and full‑stack uplift modeling.

Financial MarketingUplift Modelingcausal inference

0 likes · 14 min read

Applying Causal Inference to Financial User Operations: Scenarios, Challenges, and Practices