DataFunTalk
Mar 14, 2022 · Artificial Intelligence
Advanced Practices in E‑commerce Recommendation: Multi‑Objective Optimization, User Behavior Sequence Modeling, Fine‑Grained Behavior Modeling, and Multimodal Features
The article presents JD's end‑to‑end recommendation pipeline, detailing the four‑stage ranking chain, challenges of fine‑ranking, and practical solutions including multi‑objective learning, transformer‑based user behavior sequence modeling, fine‑grained click behavior integration, and multimodal image features, with offline and online performance gains.
E-commercefine-grained behaviormulti-objective optimization
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