Baidu MEUX
Mar 20, 2023 · Product Management
How Baidu Designers Build Addictive Gamified Growth Experiences
This article examines Baidu's mobile app gamified growth strategies, detailing the three core experience elements—play strategy, world view, and emotional experience—while applying flow theory and the Octal Behavior Model to create engaging, loyalty‑driving activities.
Product Managementflow theorygrowth design
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