Top Architect
Dec 6, 2021 · Backend Development
Design and Evolution of Baidu Short‑Video Push System
This article details the architecture, data flow, module responsibilities, and successive optimizations of Baidu's short‑video push system, covering personalized timing estimation, user‑group management, frequency‑control redesign, and protobuf‑based compression to handle billion‑scale traffic efficiently.
Personalizationarchitecturedistributed system
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