DataFunTalk
Oct 11, 2021 · Artificial Intelligence
Full-Chain Linkage Techniques for Alibaba Display Advertising: From Deep Learning to Set Selection
Facing diminishing deep‑learning and compute gains in Alibaba’s display‑ad pipeline, the speaker proposes a full‑chain linkage approach that combines vector‑based recall (PDM), entire‑space pre‑ranking (ESDM), and set‑selection learning‑to‑rank models (LDM, LBDM) to align upstream modules with downstream objectives, yielding 8‑10% revenue growth.
advertisingdeep learningfull-chain optimization
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