Alimama Tech

Jan 14, 2026 · Backend Development

How Graph-as-a-Service Revolutionizes Alibaba’s Ad Engine with Serverless Architecture

This article explains how Alibaba Mama’s advertising engine adopted a Serverless, Graph‑as‑a‑Service (GaaS) model to unify budgeting across multiple ad lands, align development‑to‑delivery granularity with graph structures, and dramatically improve testing, experimentation, and production release efficiency.