DataFunSummit

Apr 6, 2023 · Game Development

Experiment-Driven Advertising and User Operations in Game Growth: Causal Inference, Uplift Modeling, and Practical Pitfalls

This article presents a data‑science‑focused guide on using causal inference and uplift models to drive overseas ad targeting and user‑operation decisions in games, covering audience selection, privacy‑aware exposure correction, bid optimization, experiment design pitfalls, network effects, and practical recommendations.