Xianyu Technology

Jul 25, 2019 · Product Management

Design of a Gameplay System for User Engagement on Xianyu

The Xianyu team built a flexible gameplay engine that lets product define task‑based challenges, run bucket‑AB tests, and provide real‑time rewards, boosting user participation to over 70% and increasing activity by 30%, while enabling rapid iteration and future expansion across the app and other services.