Xianyu Technology
Jul 25, 2019 · Product Management
Design of a Gameplay System for User Engagement on Xianyu
The Xianyu team built a flexible gameplay engine that lets product define task‑based challenges, run bucket‑AB tests, and provide real‑time rewards, boosting user participation to over 70% and increasing activity by 30%, while enabling rapid iteration and future expansion across the app and other services.
AB testingXianyugameplay system
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