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Nov 15, 2022 · Product Management

How NetEase Payment Found Its Niche: From Risky Game Trades to Targeted User Journeys

This article analyzes how NetEase Payment identified its product positioning in the gaming market by addressing virtual asset trade risks, high‑value transaction challenges, and unsuitable mainstream payment platforms, then outlines a data‑driven user journey with segmentation, targeted incentives, AB testing, and iterative refinements to boost adoption.