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Dec 24, 2025 · Industry Insights
Inside the AI Growth Myth: Lovable’s Head Reveals Why 80% of Traditional Playbooks Were Discarded
Elena Verna, growth lead at AI startup Lovable, explains how the company hit over $200 M ARR and 8 M users in under a year by abandoning most conventional growth tactics and adopting ten counter‑intuitive principles, a new product‑centric culture, and a gender‑focused initiative.
AI growthInnovationgender gap
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