Instant Consumer Technology Team

Sep 2, 2025 · Artificial Intelligence

Why RAG Is Dead: Jeff Huber’s 5 Retrieval Secrets and Context Engineering

Jeff Huber, founder of Chroma, argues that traditional RAG is obsolete, introduces context engineering as the new paradigm, and shares five practical retrieval strategies, a complete pipeline, and insights on handling context rot, memory, and generative benchmarking to build production‑grade AI applications.