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Kuaishou Large Model
Kuaishou Large Model
Sep 24, 2025 · Artificial Intelligence

How Generative Reinforcement Learning is Revolutionizing Real-Time Bidding

The article explains the core challenges of real‑time bidding, reviews Kuaishou's evolution from PID to MPC to reinforcement learning, and introduces generative reinforcement‑learning methods (GAVE and CBD) that combine decision transformers or diffusion models with value‑guided exploration and score‑based RTG, achieving significant offline and online performance gains.

Diffusion Modelsadvertising algorithmsgenerative reinforcement learning
0 likes · 15 min read
How Generative Reinforcement Learning is Revolutionizing Real-Time Bidding
Kuaishou Tech
Kuaishou Tech
Sep 23, 2025 · Artificial Intelligence

How Generative Reinforcement Learning is Revolutionizing Real-Time Bidding

This article explains the core challenges of real‑time bidding, traces the evolution from PID to MPC to reinforcement learning, and details how generative reinforcement‑learning techniques such as GAVE and CBD combine diffusion models, value‑guided exploration, and score‑based return‑to‑go to dramatically improve ad‑bid efficiency and revenue.

CBDGAVEadvertising algorithms
0 likes · 15 min read
How Generative Reinforcement Learning is Revolutionizing Real-Time Bidding