Tencent Cloud Developer
Dec 16, 2019 · Mobile Development
Optimizing GIF Usage in Information Flow: Converting GIF to MP4 and SharpP Evaluation
To address the slow loading and high bandwidth costs of GIFs in short‑content feeds, the team evaluated APNG, WebP, SharpP, and MP4, found MP4 video conversion offers the best compression, universal support and comparable CPU usage, achieving a 62% size reduction, 90% instant‑open rate and a 5.6% exposure boost.
GIF optimizationImage FormatsMP4 conversion
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