Design Hub

Jun 18, 2026 · Industry Insights

Maybach’s 508‑ft Gigayacht Shows Luxury Moving From Objects to Identity Systems

The Maybach Ocean Club ‘Beyond Horizons’ gigayacht redefines luxury by shifting from object‑centric design to a brand‑driven identity system that integrates brand aesthetics, uniform high‑end suites, a multi‑level beach club, and a membership‑based operational model for 300 co‑owners, highlighting both design opportunities and operational risks.