JD.com Experience Design Center
May 9, 2020 · Fundamentals
10 Essential E‑Commerce Metrics Every Analyst Should Master
This article explains the purpose and types of data metrics, outlines a logical framework for analyzing e‑commerce performance from traffic to behavior to transaction, and details ten key metrics—including GMV, conversion rate, UV value, click‑through and exposure rates—along with practical interpretation tips.
AnalyticsGMVconversion rate
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