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JD.com Experience Design Center
JD.com Experience Design Center
May 9, 2020 · Fundamentals

10 Essential E‑Commerce Metrics Every Analyst Should Master

This article explains the purpose and types of data metrics, outlines a logical framework for analyzing e‑commerce performance from traffic to behavior to transaction, and details ten key metrics—including GMV, conversion rate, UV value, click‑through and exposure rates—along with practical interpretation tips.

AnalyticsGMVconversion rate
0 likes · 12 min read
10 Essential E‑Commerce Metrics Every Analyst Should Master
Alibaba Cloud Developer
Alibaba Cloud Developer
Jul 11, 2018 · Artificial Intelligence

Can Global Ranking Boost E‑Commerce GMV? A New AI Approach

Traditional e‑commerce ranking ignores interactions among displayed items, but this study introduces a novel global ranking method that models mutual influences, optimizes expected GMV using extended global features and RNN‑based sequence generation, achieving a 5% GMV lift in large‑scale A/B tests.

Attention MechanismGMVRNN
0 likes · 12 min read
Can Global Ranking Boost E‑Commerce GMV? A New AI Approach