DataFunSummit
Aug 31, 2023 · Product Management
Internet Growth Analysis: Strategic & Product-Level Metrics, Marginal ROI, and Advertising Market Dynamics under Cost‑Reduction
This article explains how internet growth analysis combines strategic and product‑level metrics, introduces core profit formulas, critiques traditional ROI calculations, demonstrates the advantages of marginal ROI based on AB experiments, and discusses the implications for advertisers and platforms in a cost‑reduction environment.
AB testingROIdata analytics
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