DataFunSummit
Jun 11, 2023 · Artificial Intelligence
Applying Uplift Modeling, PSM Matching, and Spark CausalML for Growth at Tencent Video
This article explains how Tencent Video leverages causal inference techniques—including uplift gain models, propensity‑score‑matching (PSM), and a distributed Spark‑based CausalML library—to identify incremental user effects, evaluate marketing interventions, and improve growth across advertising, internal flow, push notifications, and coupon strategies.
Growth AnalyticsMachine LearningSpark
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