DataFunSummit

Nov 9, 2022 · Product Management

Intelligent Advertising and Growth Platform: Strategies, Systems, and RTA/DPA Techniques

This article presents a comprehensive overview of Tencent's growth platform, detailing the challenges of multi‑channel advertising, the architecture of the intelligent投放 system, automated bidding formulas, RTA and DPA strategies, and the integrated pull‑to‑push approach for user acquisition and retention.