guaranteed delivery

Alimama Tech

Mar 6, 2024 · Artificial Intelligence

Risk-Constrained Budget Pacing for Guaranteed Display Advertising

The paper introduces a percentile‑based risk‑constrained budget‑pacing algorithm for guaranteed‑delivery display ads that ties the pacing rate to the dual‑bidding factor’s percentile, preserving volume guarantees while preventing rapid spend bursts, using adaptive transforms, gradient clipping and stop‑loss controls, and demonstrates smoother spend and performance gains in large‑scale A/B tests.

advertisingalgorithmbudget pacing

0 likes · 16 min read

Risk-Constrained Budget Pacing for Guaranteed Display Advertising

Alimama Tech

Dec 1, 2021 · Big Data

Optimization Algorithms for Guaranteed Delivery Advertising in Double‑11 Interactive Campaign

During Double‑11, the team created two specialized allocation algorithms—a brand‑score‑driven primal‑dual method for guaranteed‑downline contracts and a guarantee‑and‑balance flow‑re‑ranking approach for guaranteed‑non‑downline contracts—both using near‑line dual adjustments to meet contract volumes while boosting interaction depth, repeat visits, and browsing time.

Big DataOptimizationadvertising

0 likes · 14 min read

Optimization Algorithms for Guaranteed Delivery Advertising in Double‑11 Interactive Campaign