Design Hub

Sep 2, 2026 · Product Management

How Harley‑Davidson’s Icon Shapes a $3,299 Turntable: Turning Co‑Branding into Product Architecture

The Harley‑Davidson × Pro‑Ject turntable integrates the brand’s Bar & Shield logo into the chassis, using solid MDF, polished aluminum, glass platter, and a 915 g weighted tonearm to create a cohesive mechanical aesthetic that goes beyond mere surface branding.