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May 3, 2026 · Product Management

A Practical Guide to Uncovering Hidden Requirements in B2B Systems

This article shares a step‑by‑step framework for systematically discovering hidden user requirements in rule‑intensive B2B applications, using real‑world case studies, the McGovern iceberg model, four investigative dimensions, and funnel‑style questioning to turn vague requests into concrete, auditable features.