58UXD

Feb 22, 2021 · Product Management

How 58.com Turned Chinese New Year Into a Gamified Recruitment Boost

The 2021 Chinese New Year "Salary‑Boost" campaign on 58.com combined festive storytelling, game‑like mechanics, and targeted reward design to engage job seekers, accelerate employer connections, and showcase how gamified product management can turn holiday marketing into measurable recruitment success.