58UXD

Jan 19, 2022 · Product Management

What Really Drives Users to Play In‑App Games? A Research‑Backed Motivation Model

This article presents a comprehensive study of the factors that motivate users to engage with embedded app games, combining qualitative interviews, quantitative surveys, and Self‑Determination Theory to build a six‑dimensional motivation model that guides product designers in creating growth‑focused gamified experiences.