Alimama Tech

Feb 29, 2024 · Industry Insights

How Alibaba’s Secure Data Hub Powers Cross‑Domain Advertising Tracking with Privacy‑Preserving Computation

This article details how Alibaba Mama’s Secure Data Hub (SDH) leverages multi‑party computation, federated learning, and differential privacy to break data silos in advertising, enabling secure cross‑domain user tracking, full‑domain asset analysis, and rapid, privacy‑compliant marketing insights.