DataFunSummit
May 2, 2022 · Artificial Intelligence
Balancing ROI in Computational Advertising: Multi‑Party Game Theory and the Role of Information Asymmetry
The article examines computational advertising as a multi‑party game where advertisers and platforms continuously adjust pricing models—from CPM to oCPX—to balance ROI, emphasizing that the core commercial driver is exploiting information asymmetry through data‑driven targeting and algorithmic optimization.
ROIad pricing modelscomputational advertising
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