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intelligent bidding

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DataFunSummit
DataFunSummit
Nov 9, 2022 · Product Management

Intelligent Advertising and Growth Platform: Strategies, Systems, and RTA/DPA Techniques

This article presents a comprehensive overview of Tencent's growth platform, detailing the challenges of multi‑channel advertising, the architecture of the intelligent投放 system, automated bidding formulas, RTA and DPA strategies, and the integrated pull‑to‑push approach for user acquisition and retention.

DPARTAadvertising
0 likes · 15 min read
Intelligent Advertising and Growth Platform: Strategies, Systems, and RTA/DPA Techniques
DataFunSummit
DataFunSummit
Aug 6, 2021 · Artificial Intelligence

Personalized Advertising Ranking and Intelligent Bidding in iQIYI Effect Advertising

This article presents iQIYI's effect advertising system, detailing its dual-engine resource layout, oCPX billing model, algorithmic challenges of high‑dimensional sparse conversion data, the multi‑stage personalized recommendation pipeline, eCPM‑based ranking, online training/inference workflow, and intelligent bidding strategies that balance cost control and traffic quality.

Machine Learningadvertisingbig data
0 likes · 11 min read
Personalized Advertising Ranking and Intelligent Bidding in iQIYI Effect Advertising
DataFunTalk
DataFunTalk
Oct 17, 2019 · Artificial Intelligence

iQIYI Effect Advertising: Architecture, Click & Conversion Rate Estimation, and Intelligent Bidding

This article presents iQIYI's effect advertising system, detailing its dual‑engine resource slots, oCPX billing model, algorithmic challenges of high‑dimensional sparse conversion data, the personalized recommendation pipeline, feature engineering across real‑time, short‑term and long‑term signals, and the intelligent bidding mechanism that balances cost control with traffic quality.

Machine Learningadvertisingclick-through rate
0 likes · 9 min read
iQIYI Effect Advertising: Architecture, Click & Conversion Rate Estimation, and Intelligent Bidding