DataFunSummit

Feb 8, 2022 · Big Data

User Segmentation Data‑Driven Operations Intelligent Decision Engine: Data Development Practice at NetEase Cloud Music

This article details the design, challenges, and implementation of NetEase Cloud Music's user‑segmentation data‑driven operation decision engine, covering project background, product architecture, data‑warehouse responsibilities, development workflow, optimization strategies, and the resulting performance and future outlook.