DataFunSummit

Jan 8, 2026 · Artificial Intelligence

How Lenovo Reinvented MarTech with AI Agents and Data Fusion

Lenovo transformed its traditional marketing technology workflow by deploying self‑developed AI agents and a unified data‑fusion framework, tackling high content‑creation costs, fragmented channel deployment, and manual data analysis, and achieved measurable efficiency, cost, and performance gains across the enterprise.