JD Tech Talk

Mar 18, 2025 · Artificial Intelligence

Generative Recommendation for CPS Advertising: Intent Sensing, Multi‑Objective Optimization, and the One4All Framework

This article surveys recent advances in generative recommendation for CPS advertising, detailing explicit intent‑aware controllable product recommendation, multi‑objective optimization techniques based on reward‑in‑context and DPO, and the scalable One4All framework that unifies behavior and language modeling across diverse ad scenarios.