JD Cloud Developers

Mar 18, 2025 · Artificial Intelligence

How Generative LLMs Are Transforming CPS Advertising Recommendations

Since large language models have excelled in NLP, researchers are now enhancing CPS advertising recommendation systems by integrating generative LLMs for explicit intent perception, multi‑objective optimization, and a unified One4All framework, achieving significant offline and online performance gains across click‑through, conversion, and revenue metrics.