Taobao Design

Nov 17, 2023 · User Experience Design

How Taobao’s “Fantasy Island” Turned Double 11 Into an Emotion‑Driven Game Experience

This article details the design thinking behind Taobao’s 2023 Double 11 interactive game “Fantasy Island”, explaining the background, user‑emotion challenges, and the step‑by‑step solutions for both single‑player management and multiplayer battle modes to boost engagement and satisfaction.