iQIYI Technical Product Team

Mar 26, 2021 · Industry Insights

How XR Is Revolutionizing Live Concerts: Inside THE9’s Virtual Stage

The article examines how extended reality (XR) technology reshapes live concerts by combining LED virtual production, real‑time interaction, and immersive storytelling, detailing the motivations, technical challenges, creative decisions, fan‑engagement features, and future implications revealed through interviews with iQIYI’s production team and directors.