DataFunTalk

Aug 21, 2022 · Artificial Intelligence

User Interest Segmentation and Clustering: Data Science Practices at iQIYI

The article presents iQIYI's data‑science‑driven approach to user interest segmentation, covering the design of weighted interest tags, their validation through blind surveys and AB‑tests, the creation of factual behavior tags, and advanced content‑based clustering methods for more precise audience targeting.