internal marketing

DataFunTalk

Dec 15, 2023 · Big Data

Zhihu Bridge Platform: Internal Marketing Architecture, Challenges, and Optimizations

This article presents a comprehensive overview of Zhihu's Bridge Platform internal marketing module, detailing its background, business logic, product components such as CDP, activity and delivery platforms, architectural layers, performance bottlenecks, optimization techniques—including distributed transactions, bitmap indexing, and vectorized query execution—and future directions toward marketing automation and intelligence.