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Alimama Tech
Alimama Tech
Jul 11, 2024 · Artificial Intelligence

Efficient Local Search for Guaranteed Display Advertising Inventory Allocation with Multilinear Constraints

The paper introduces LS‑IMP, a two‑stage local‑search algorithm with four novel operators that efficiently solves guaranteed‑delivery advertising inventory allocation under non‑convex multilinear media‑preference constraints, consistently outperforming commercial solvers and heuristics in solution quality and speed on real‑world datasets.

AlgorithmOptimizationadvertising
0 likes · 17 min read
Efficient Local Search for Guaranteed Display Advertising Inventory Allocation with Multilinear Constraints
iQIYI Technical Product Team
iQIYI Technical Product Team
Nov 2, 2018 · Artificial Intelligence

Intelligent Advertising Algorithm System at iQIYI: Architecture, Smart Bidding, Inventory Allocation, and TrueView

iQIYI’s intelligent advertising algorithm system unifies smart bidding, inventory allocation, and TrueView modules—leveraging KNN, XGBoost, ARIMA, LSTM, and Wide&Deep models—to dynamically price ads, forecast and allocate inventory, and predict user‑viewed video ads, thereby enhancing advertiser efficiency, platform revenue, and user experience.

TrueViewadvertisingai
0 likes · 6 min read
Intelligent Advertising Algorithm System at iQIYI: Architecture, Smart Bidding, Inventory Allocation, and TrueView