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This article explains how Hulu leverages machine learning and AI techniques such as ad targeting, inventory prediction, flow matching, conversion rate optimization, causal inference, and shared‑account detection to improve the efficiency, effectiveness, and revenue of its video advertising ecosystem.
The iQIYI advertising team introduced an LSTM‑based deep‑learning model that forecasts inventory by normalizing data, clustering dimensions, and embedding fine‑grained holiday features, achieving significantly lower bias than their Adaptive‑ARIMA baseline and improving generalization while reducing training resources.
This article details how Hulu leverages machine learning and AI techniques—including ad targeting, inventory prediction, conversion rate optimization, causal inference, and real‑time bidding—to improve ad efficiency, user experience, and revenue across its video streaming platform.