iQIYI Technical Product Team

Sep 4, 2020 · Product Management

From Community Dreams to Core: iQiyi's Community Strategy and Case Studies

iQiyi’s community strategy defines a core of users, diverse content formats, and strict platform mechanisms, evolving danmaku features and anti‑spoiler tools while avoiding low‑value shortcuts, and leverages IP‑driven campaigns such as meme festivals and fan‑selected performances to boost engagement without compromising the core viewing experience.