keyword generation

Ctrip Technology

Apr 30, 2020 · Artificial Intelligence

Intelligent Generation of Search Engine Advertising Keywords: Methods, Frameworks, and Future Directions

This article presents a comprehensive overview of automated techniques for generating high‑quality search engine advertising keywords, covering background, traditional manual methods, intelligent keyword expansion using NLP, segmentation, POS tagging, BILSTM‑CRF, BERT classification, semantic matching with DSSM, and additional approaches such as query suggestion and synonym rewriting.