DataFunTalk
Oct 5, 2025 · Artificial Intelligence
How Kuaishou Leverages Large‑Model AI to Boost Advertising Performance
This article outlines Kuaishou's two‑year exploration of multimodal large‑model techniques in advertising, detailing the challenges of content‑domain ad estimation, the COPE unified product representation framework, and the LEARN LLM knowledge‑transfer approach that together improve user interest modeling and business ROI.
LLM knowledge transferLarge Model AIadvertising optimization
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