Alimama Tech

Dec 4, 2024 · Artificial Intelligence

AIGB: Generative Auto‑Bidding via Diffusion Modeling

AIGB, introduced by Alibaba Mama in 2023, reframes large‑scale ad‑auction auto‑bidding as a generative sequence task using diffusion models, achieving up to 5 % GMV gains, improved stability and interpretability, and is now commercialized, open‑sourced, and featured in a NeurIPS‑endorsed competition.