Top Architect
Jan 1, 2021 · R&D Management
Alibaba's Middle Platform Shake‑up and the Evolution of Its Strategy
The article reviews recent leadership changes in Alibaba's middle‑platform division, recounts the history of the 2015 "big middle platform, small front‑end" strategy, analyzes why the initiative has struggled, and reflects on the broader implications for enterprise architecture and R&D management.
AlibabaCorporate StrategyLeadership Changes
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