Alimama Tech

Dec 17, 2025 · Artificial Intelligence

How MUSE Revives Long-Tail User Behaviors with Multimodal Search for Lifelong Interest Modeling

MUSE introduces a multimodal search‑based framework that reorganizes tens of thousands of dormant user actions into a unified visual‑semantic interest graph, enabling CTR models to leverage ultra‑long behavior sequences with a 12.6% lift in online performance.