Alibaba Terminal Technology

Dec 28, 2020 · Big Data

Unlocking Massive-Scale User Behavior Analysis: From Funnels to Intelligent Links

This talk explores how to conduct user behavior analysis on massive data sets, compares existing analytics tools, and presents Alibaba Dataworks' end‑to‑end solution—including funnel and link visualizations, a big‑data processing architecture, and future intelligent link capabilities—to uncover and resolve user‑experience issues efficiently.