DataFunTalk
Oct 24, 2022 · Artificial Intelligence
Efficient Target Attention (ETA) for Long-Term User Behavior Modeling in Click‑Through Rate Prediction
Efficient Target Attention (ETA) introduces a low‑cost hash‑based attention operator that enables end‑to‑end modeling of ultra‑long user behavior sequences for CTR prediction, achieving significant online CTR, GMV, and QPS improvements in Alibaba’s Taobao feed recommendation system.
CTR predictionLong sequence modelingRecommendation systems
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